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Joanna Swanson is a Swedish/American Chief Brand Officer with two decades of expertise in driving international brand growth & customer value creation. She excels in developing & executing customer-centric marketing strategies, leading high-performing teams, & conceptualizing cross-channel campaigns that deliver measurable sales impact.

 
 

Joanna’s true passion lies in nurturing creative teams and fostering a supportive environment for growth. With her keen eye for detail and strategic thinking, she effortlessly guides teams to success. Joanna's approachability and empathy inspire team members to give their best, as she ensures every voice is heard and respected. Under her guidance, teams thrive, and goals are exceeded. Joanna's commitment to fostering growth among her colleagues sets her apart as an exceptional leader.

 
 
 
 
 
 
 

A FEW SKILLS

Leadership
Creative Direction
Brand Strategy + Identity
Brand Development
B2B + B2C
Assortment + Product
Marketing
E-commerce
Customer Experience
International Growth
Storytelling
PR + Influencer Marketing
Retention + Growth

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Featured Work

 
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