Global Senior Art Director – Oriflames 50th Anniversary
Joanna thought it was an honor to be approached by Oriflame and asked to Art Direct Oriflames 50th Anniversary photos. The images needed to communicate Oriflame's Swedish heritage and still stay true to Oriflame's visual language. With a very tight deadline, Joanna put together the concept, scouted locations, and assemble a top notch team. A toolbox of both retouched and non-retouched images were delivered to Oriflame. They were used in cross-channel material—both online and in catalogs, in all marketing material communicating the anniversary, annual reports, etc.