Affordable art with purpose
Jolin Prints was born from a desire to make curated, affordable art more accessible—without generating waste. As co-founder, brand and marketing expert, Joanna built the concept together with Lina Segerstedt. With a print-on-demand model at its core, every piece was produced only when ordered—supporting more sustainable ways of consuming design.
Curated by hand, crafted in-house.
All artworks were either created in-house—through photography, illustration, and graphic design—or curated from a carefully selected group of independent artists, personally scouted for their unique voice and aesthetic.
Strategic, creative marketing
Joanna led all paid marketing efforts across Meta platforms and other digital channels, while also driving campaigns in print media, with placements in ELLE Interiör, Femina, and more. Performance and aesthetics worked hand in hand.
Built to convert
The e-commerce experience was thoughtfully designed and continuously optimized for growth. From UX to SEO, copy to content strategy—every element was tuned to support discoverability, ease, and conversion.
Community through collaboration
To grow the brand and build credibility, Jolin Prints partnered with design-forward influencers across the Nordics, as well as in the US, Canada, and Europe—amplifying visibility through authentic, aesthetic-first collaborations.
Curated wholesale, minimal waste
A select portion of the collection was also offered through wholesale partnerships with small, curated retailers across Europe. This channel remained intentionally limited—designed to support brand awareness without overproduction.
Personalized for every home
Jolin Prints also offered custom printing—allowing customers to create personalized wall art, calendars, and prints using their own photography. From family memories to travel snapshots, each piece became a unique expression of home.
The next chapter
Jolin Prints was a passion project—but when Joanna was offered the role of Head of Brand & Communication at Desenio Group, leading Desenio and Poster Store into new global markets, it was time to turn the page. Joanna was not able to continue with Jolin Prints due to competitor clause.
