Joanna worked closely together with Maria Roswall, the Editor in Chief, for 3 years to put out the best product possible on a minimal budget. She continuously pushed the design and evolved the magazine, but also the website. Joanna was responsible for hiring and staffing photographers, retouchers, and designers. But not only did Joanna also wrote travel pieces for the magazine and took photos. Shown is a small sample from the 18 issues.