Global Senior Art Director of Creative Concept Team
Joanna was a key player in generating strategies and ideas for new product/brand launches and rebranding existing ones. The Creative Concept Team looked at the overall vision of each launch and paid close attention to how each brand fit in the portfolio. As the Global Sr. Art Director in the team, Joanna created mood boards and presentations that set the over-all visual appearance. After buy-in from stakeholders, the team handed over the concepts to a team of Art Directors, Copy Writers, and Designers for execution.