Art Director of Daisy Beauty Magazine 

Daisy Beauty is Sweden's leading beauty magazine. It supports the latest fashion trends, and of course, deep dives into a creative mix of makeup, skincare, hair, health, and psychology. When I took over the magazine, it did not have a cohesive look and feel. The design was all over the place. My first challenge was to streamline the magazine and pull it together to have one eurythmic look that fit that target group.

As soon as the magazine had found its look and feel, I redesigned the website and other printed material. We were a small hard-working team. I worked closely together with Kicki Norman, the founder, and Editor in Chief. Shown is a handful of the hundreds of hundreds of spreads I designed over the course of the years that I Art Directed Daisy Beauty.